Let’s face it: mental health can be tough to talk about, even for those of us committed to the cause. That’s the idea behind a new “Seize the Awkward” campaign from the JED Foundation and AFSP which offers refreshingly practical tips for starting conversations about mental health through relatable and light-hearted videos featuring celebrities and YouTube personalities.

Not sure where to start?

Get step-by-step tips at www.seizetheawkward.org or follow @seizetheawkward on Instagram.

Ready to start a conversation?

Share this post on Facebook to start a conversation with your network.

Know someone who might be struggling?

Send this illustration by Dutch illustrator Saša Ostoja to your friend with an invitation to chat.

illustrated poster reading "Seize the Awkward"